Step 11: Choosing A Beachhead

Phase 1

Phase 1: Getting Started

Step 1: Introducing 21st Century Entrepreneurship Step 2: Mastering the Lean Startup Step 3: The Startup Lifecycle Step 4: The Lean Canvas Step 5: Setting Goals Step 6: The Traits of Successful Entrepreneurs

Phase 2

Phase 2: Finding the Problem

Step 7: Picking a Customer to Serve Step 8: Finding Unmet Market Needs Step 9: Identifying Your Early Adopters Step 10: Finding Your Early Adopters Step 11: Choosing A Beachhead Step 12: Writing your Customer Discovery Script Step 13: Holding Customer Discovery Interviews Step 14: Creating Your Affinity Diagram Step 15: Problem Integration Step 16: Developing Your Customer Persona Step 17: Defining the Problem Step 18: Quantifying your Beachhead TAM

Phase 3

Phase 3: Finding the Solution

Step 19: Determining Your Value Proposition Step 20: Mapping Your Value Proposition Step 21: Quantifying Your Value Proposition Step 22: Finalizing the UVP Through Competitive Analysis Step 23: Crafting Your Elevator Pitch Step 24: Crafting Your Hook & Channel Step 25: Creating the MVO Step 26: Designing the Offer Experiment Step 27: Running the Offer Experiment Step 28: Drafting Your Solution Interview script Step 29: Conducting Validation Interviews

Phase 4

Phase 4: Creating the Venture

Step 30: Naming Your Venture Step 31: Checking Trademarks Step 32: Securing Your Domain Name Step 33: Creating a Tagline Step 34: Creating your Brand: 34a colors, 34b font, 34c logo Step 35: Setting up Email Step 36: Incorporating Step 37: Registering for Tax Purposes Step 38: Creating an Explainer Video Step 39: Setting up Landing pages Step 40: Setting up Web Analytics Step 41: Setting Up your KPIs Step 42: Setting Up Your Dashboard Step 43: Setting up your 1st channel Step 44: Setting up Google Adwords Step 45: Setting up a Blog Step 46: Setting up Twitter Step 47: Setting up Instagram Step 48: Setting up the Bank Account Step 49: Setting up the payment System Step 50: Setting up Bookkeeping Step 51: Securing IP

Phase 5

Phase 5: Developing the Product

Step 52: Determining Your Revenue Stream Step 53: Mapping the Buying Process Step 54: Leaning Out The Buying Process Step 55: Optimizing the Buying Process Step 56: Setting Price Step 57: Setting the Price for a B2B Venture Step 58: Introduction to Pilots Step 59: Introduction to Minimum Viable Product (MVP) Step 60: Finding the Minimum Feature Set Step 61: Setting The Success Metric/Threshold Step 62: Building your MVP Step 63: Designing the MVP Experiment Step 64: Running Your MVP Test Step 65: Setting Up Distribution

Phase 6

Phase 6: Developing the Market

Step 66: Finalizing Your Product's Value Proposition Step 67: Determining What to Automate Step 68: Building Version 1 Step 69: Introducing KPIs for Product/Market Fit Step 70: Selling Your Automated MVP Step 71: Determining Baseline Churn Step 72: Determining Baseline Conversion Rate Step 73: Determining Baseline Viral Co-Efficient Step 74: Determining your Baseline LTV/COCA ratio Step 75: Testing New Channels Step 76: Testing New Revenue Streams Step 77: Expanding to Adjacent Beachheads Step 78: Getting from Beachhead to TAM Step 79: Moving from Early Adopters to Early Majority

Phase 7

Phase 7: Preparing to Scale

Step 80: Preparing to Scale Step 81: Identifying Human Resources Step 82: Identifying your Expense Gaps Step 83: Calculating Cost of Goods Sold Step 84: Developing your Financial Model Step 85: Reviewing your Talent Triangle Step 86: Setting up a Board of Directors Step 87: Setting up a Board of Advisors Step 88: Finding a Mentor Step 89: Determining how much capital to raise Step 90: Calculating your valuation Step 91: Choosing a Capital Source Step 92: Determining who to Pitch Step 93: Creating an Investor Slide Deck Step 94: Getting your first investor meeting Step 95: Pitching Investors Step 96: Dealing with Rejection Step 97: Preparing Due Diligence Step 98: Negotiating with Investors Step 99: Listing Your Venture Online Step 100: Celebrating Success

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Step 11: Choosing A Beachhead

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Course curriculum

1

Step 11: Choosing A Beachhead
- Phase 2 - Step 11 [5:52]
- Worksheets
- Worksheet Completion Video [7:14]

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